Because you’re likely competing with so many people for the same job, there are some things you have to do in order to stand out from the rest. Not only do you have to be good, but you have to find ways to make them remember you. This works really well if you’re in an artistic field. Don’t be afraid to add small touches to your resume in order to stand out.
Don’t worry if you’re in a more traditional space. If the job you want is more traditional than artistic, try aligning the research you conducted on the company with your skills instead.